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Marketing mix
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#	Item
121	ideeli Optimizing for Better Business CASE STUDY Retailer Embraces Data-Driven Attribution to Boost New and Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-28 11:52:27 Marketing analytics Strategic management Marketing mix modeling Marketing performance measurement and management Online advertising Advertising Google Integrated marketing communications Marketing Management Business
122 $Adding Advanced Attribution to the Purchase Funnel ARTICLE To understand the real impact of the marketing funnel, marketers need to use the right fractional credits obtained from a data-driven, advanced attribution model$	Adding Advanced Attribution to the Purchase Funnel ARTICLE To understand the real impact of the marketing funnel, marketers need to use the right fractional credits obtained from a data-driven, advanced attribution model Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-29 12:12:48 Purchase funnel Market research Conversion rate Marketing mix modeling Marketing Business Strategic management
123	Bringing the world Bringing the world of marketing and advertising to you Add to Reading List Source URL: www.aist.asn.au Language: English - Date: 2015-03-19 00:45:36 Content marketing Integrated marketing communications Marketing mix modeling Marketing Business Customer engagement
124	Lenovo A Radically New View of Results CASE STUDY Adopting Data-Driven Attribution to Uncover Sales Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-28 11:52:28 Management Strategic management Lenovo Supercomputing in China Videotelephony Zhongguancun Marketing mix modeling Marketing plan Marketing performance measurement and management Business Marketing analytics Marketing
125	Advance America A Holistic View of Marketing CASE STUDY Erwin Penland Looks to Attract More Customers for Advance America Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-28 11:52:26 Marketing analytics Strategic management Internet marketing Marketing mix modeling Marketing performance measurement and management Penland School of Crafts Advertising Infrastructure optimization Marketing Management Business
126	WHITE PAPER Incorporating External Factors into Marketing Attribution and Optimization Models Google Inc. Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-29 12:47:48 Marketing Business Marketing mix modeling Seasonality Marketing performance measurement and management Google Search Management Marketing analytics Strategic management
127	Adometry TV Attribution Measure and Optimize TV and Radio PRODUCT BRIEF Understand the impact of TV and Radio on your online purchase funnel to Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-12-10 12:03:14 Marketing analytics Management Marketing mix modeling Advertising Integrated marketing communications Marketing effectiveness Marketing Strategic management Business
128	Direct Mail Connector Gain Cross-Channel Clarity PRODUCT BRIEF Integrate and Measure Direct Mail with cross-channel, data-driven attribution. Direct mail may seem “old school,” but it continues to be a very Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-29 12:22:14 Direct marketing Advertising mail Spamming Opt-out Marketing mix modeling Email Database marketing Marketing Business Internet marketing
129	A Modern View of Marketing Mix Modeling ARTICLE Understand marketing mix modeling to build a better measurement strategy for your organization. Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-29 12:51:29 Strategic management Marketing analytics Marketing mix modeling Integrated marketing communications Marketing performance measurement and management Analytics Database marketing Marketing Management Business
130	Financial Services Adometry TV Attribution CASE STUDY Understanding TV and Radio’s Impact on Digital Activity Add to Reading List Source URL: www.adometry.com Language: English - Date: 2015-03-05 13:42:45 Marketing analytics Strategic management Advertising Marketing mix modeling Online advertising Google Marketing performance measurement and management Integrated marketing communications Marketing Business Management